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Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.
A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...
What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?
What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...
Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...
How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...
Earlier today, Comedy Central International’s Power of Laughter project won the award for Best Methodological Paper at ESOMAR Congress 2014...
Viacom took the stage earlier today at ESOMAR Congress 2014, which kicked off in Nice, France on Sunday, September 7th....
‘Women should not laugh in public’: This is what Turkey’s Deputy Prime Minister Bulent Arinc declared at a celebration marking...
Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....
Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...
Read more about Comedy Central’s International study on humor and advertising receptiveness here.
In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...