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Author: MTV India Insights Studio

For Young Indians, Career Pivots and Side-Hustles Are Key to Future Success

Money and success are important, and they see many roads to get there.

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MTV India Insights Studio

In India, “Edutainment” Series MTV Nishedh Inspired a Rise in Contraceptive Usage

India’s MTV Nishedh infuses health education messages into a fictional TV series for young adults. A recent effectiveness study shows that the initiative is resulting in positive change.

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Matthew Jafar

Young Indians Want Content That Makes Them See the World Differently

Silly and mindless content no longer works - they prefer characters and stories that are complex and authentic.

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MTV India Insights Studio

At the Epicenter of the Covid-19 Pandemic, Americans Are Struggling With Their Mental Health

Since March, we’ve conducted a weekly poll of Americans aged 13 to 59 to find out how they’re faring emotionally in this “new normal.”

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Julie Perlish

In Nigeria, MTV Shuga Inspires Healthier Behavior with Engaging Storylines

A new study reveals that MTV Shuga is effective in changing attitudes and behaviors related to HIV transmission and gender-based violence.

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Christian Kurz

Indian Youth and the Emergence of Dark Social

In India, young people want to share on private social platforms so they can protect their public online identities.

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ViacomCBS Global Insights

For Indian Youth, Success Is More About Satisfaction Than Money

A new study reveals that young people in India value a sense of purpose and the respect of others more than money.

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ViacomCBS Global Insights

For Teens, Music Is Mobile and Context is the New Genre

Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...

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ViacomCBS Global Insights

Flux Is In and Fluff Is Out for Indian Young People

This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.

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ViacomCBS Global Insights

Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa

“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.

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ViacomCBS Global Insights

In India, Bravery and Courage Inspire Young People

A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.

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ViacomCBS Global Insights

For German Young People at Work, Fun Is Important—But So Is Money

A new MTV Knowing Youth study looks at how German young adults are experiencing the world of work today — and compares their impressions with those of slightly older workers.

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Antje Rauh

In the UK, a Growing Appetite for Gaming and eSports

A new MTV Knowing Youth study finds that most young people in the UK are gamers--and many enjoy watching others play.

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ViacomCBS Global Insights

Love and Dating Online in Germany

A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.

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ViacomCBS Global Insights

This Is Our Audience: Youth

A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.

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ViacomCBS Global Insights

Employment in the UK: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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ViacomCBS Global Insights

MTV Knowing Youth Launches F*ck Boring, Ignite Passion

Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.

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ViacomCBS Global Insights

Politics and the UK General Election: An 18-24 View

Young people in the UK are worried about their employment prospects, according to a recent MTV Knowing Youth study.

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ViacomCBS Global Insights

What “Innovation” Means To European Young People

 When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...

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ViacomCBS Global Insights

Engagement and Loyalty Among Latin American Millennials

What do engagement and loyalty mean to Millennials in Latin America? To answer this question, MTV Knowing Youth commissioned a...

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ViacomCBS Global Insights

Millennials Are Curious, Family-Oriented, Happy

How do young people see the world? And when they think about the future, what do they envision? A recent...

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Christian Kurz

As With Other Generations, Stability Is a Goal for Millennials

When Millennials around the world were asked to consider what their lives might be like in the future, one theme...

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Christian Kurz

How Money and Social Media Influence Hobbies and Activities

How does money affect the way young people engage with activities that interest them? And how does social media influence...

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ViacomCBS Global Insights

Millennials Want Career Fulfillment and Diverse Opportunities

What do Millennials aspire to when they consider their career possibilities? How has coming of age in a difficult economy...

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Christian Kurz

The “Born-Free” Generation in South Africa

April 27th, 1994 has a special meaning in South Africa: citizens of all races were allowed to take part in...

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ViacomCBS Global Insights

The New Millennials Will Keep Calm and Carry On – Younger vs. Older Millennials in The Next Normal

  Today, 18 June, our colleagues at MTV US unveiled the results of their “The New Millennials Will Keep Calm...

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Christian Kurz