Audiences Choose Short-Form Content Based on How They Want To Feel
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.
Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.
What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...
A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.
A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.
Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.
Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...
What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?
What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...
Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...
How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...
Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....
Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...
Read more about Comedy Central’s International study on humor and advertising receptiveness here.
In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...