Social TV users value information over community & games

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By: ViacomCBS Global Insights

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Informa’s IP&TV News interprets the findings from our multi-country Social Media project: Social media helps viewers connect to shows by viewing the recommendations and the many “likes” on Facebook or “followings” on twitter.

In the U.S., those drivers lead viewers to engage in an average 11 TV-related activities on social media platforms weekly. Some of the biggest ones are interacting with friends and fans (69%), following and liking a TV show (59%), sharing or recommending (65%), watching clips and trailers (60%), searching for info on when shows air (69%) and playing games and signing up for free stuff (53%).

Read the full article here.

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