A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.
Whether hunting for a partner or seeking a one-night stand, dating apps and websites are where young people turn when they’re on the prowl.
To learn more about what’s happening at the intersection of love and technology, MTV Knowing Youth asked over 400 internet users ages 14 to 29 in Germany about their dating experiences, habits, information sources and attitudes on partnership.
Here is a summary of key findings from this study:
Almost half of Germans 14 to 29 have used an online dating service. While almost 50% have tried or are currently using services like Tinder, Friendscout, or Lovoo, virtually all (9 out of 10) are aware of them.
It’s not all about hook-ups. For two-thirds of 14-29 year-olds in Germany, relationships are important. This sentiment is even stronger among those who are coupled—9 out of 10 believe in the importance of relationships. Among all young people, the key elements of relationships are love, trust and fidelity. Financial security and having children play a less relevant role for this age group.
For finding new partners, dating apps and websites are a top portal. Young people in Germany are about as likely to meet new people through dating apps and websites as through work—and they are more likely to find dates through these services than at parties/events, clubs, and school/university. However, by a long shot the most common source of new partners is old-school: through friends and family.
Guys are more open to casual relationships. Males who use online dating services are almost twice as likely as females to be in search of a one-night stand (41% vs. 24%). However, among both genders the main reasons for using dating apps and sites are to look for a partner and to flirt and have fun.
Friends inform which apps or sites to use. While word-of-mouth is the top source of information about dating services, online commercials and Google are almost as influential.
Personality tests are the favorite feature. On the subject of online dating service “extras,” young people in Germany are most interested learning about their own and potential partners’ personalities via quizzes. Also popular are experience reports and local tips for going out.